Fashion movers and shakers

Fashion movers and shakers graces Singapore Fashion Awards as we embrace and celebrate the buzz of this year’s upcoming designers. This award is the pinnacle of local designer recognition and the finalists can be found here:

Singapore Fashion Awards Features

The Singapore Fashion Awards announcement party saw the attendance of several fashion pioneers of Singapore, starting with fashion consultant and creative director, Daniel Boey. Emerging and thriving designers were shortlisted and celebrated their achievements and we look forward to revealing who the winner of each category is on 24th November:




New Face winner lands first modelling gig

New Face 2017 winner Jean Yong.PHOTO: SINGAPORE FASHION AWARDS

But the part-time research assistant at the National University Health System (NUHS) had no idea at the time that it was for the Singapore Fashion Awards (SFA) 2017, which takes place next month.

Jean, 22, told The New Paper: “When I found out on the day of the shoot that I was representing a national campaign, I felt super honored and thankful to the people who placed their trust in me.”

She is selected by local fashion veteran and producer of SFA 2017 Daniel Boey and his creative team.

According to Boey, who was also the show producer for New Face 2017, they were looking for a Singapore girl who is “fresh-faced, edgy yet approachable”.

He said Jean stood out with her natural talent for modelling, photogenic features and professionalism.He added: “Jean is one of those rare girls who are born models. She exudes so much X-factor. Her carriage, the drama in her eyes, her natural grace, her strong catwalk, her chameleon-like ability to transform and her demeanour are all her strong points.”

The SFA 2017 campaign was shot the same weekend Jean emerged tops at New Face and involved a team that included make-up artist Celestine Sng, winner of the SFA 2016 Outstanding Contribution to Fashion Award (Make-up).She said: “I was very excited about the whole process and the opportunity to work with and meet so many fashion industry veterans.”The outdoor shoot along East Coast Road also involved a male model from Jean’s agency, NOW Model Management.It was a good learning experience for Jean, who picked up tips from her experienced modelling partner.Their ensembles were custom-made by local veteran fashion designer Thomas Wee, recipient of the Honorary Award at SFA 2016.Apart from SFA 2017, she has also been involved in several shoots with Boey and recently went for a casting for Singapore Fashion Week 2017.

She mentioned that she has the intention of pursuing modelling further.She said: “I have started out at a good pace and I hope to take on more modelling opportunities and see how far I can go.”New Face is an excellent platform to be scouted and discovered. It is a stepping stone that I will always be thankful and grateful for.”

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Finalists for Singapore Fashion Awards 2017

Taff released the finalists of the Singapore Fashion Awards on 6 October 2017 (Friday). This year saw the 13 awards being categorised into three main categories, namely creativity, marketing and behind the scenes. Each winner will walk away with a trophy and 5000 cash. The names of the finalists could be found at:

Credits: Stillusion Photography

Singapore Fashion Awards Finalists

Organised by Taff, the Singapore Fashion Awards recognises and appreciates local home-grown designers and their efforts in contributing to the Singapore Fashion Scene. A total of 13 different awards are given, which includes the Designer of the Year Award for accessories and apparel. A list of finalists can be found in the article:

Credits: Stillusion Photography

Singapore Fashion Awards: Welcome to the Media Announcement Party!

Credits: Photographer: RUI LIANG from LIGHTSPADE STUDIO, Fashion Director: DANIEL BOEY, Stylist: FAIRUL SHAH, Make-up: CELESTINE SNG (using MAC), Hair: EVANDE LOH, Models: JEAN YONG and MATTHEW TA from NOW Model Management


On 6th October, we gathered in excitement at Singapore Design Centre for the hotly-anticipated unveiling of the Singapore Fashion Awards finalists!

The finalists for Designer of the Year (Fashion) Awards and Emerging Designer of the Year (Fashion) Awards!

Photography Credits: StillusionPhotography
Photography Credits: Stillusion Photography


Proudly presenting the Designer of the Year (Accessories) Award Finalists:

  • Gnome and Bow
  • Marilyn Tan
  • Mandy Wu
Gnome and Bow, Marilyn Tan and Mandy Wu Photography Credits: StillusionPhotography


Proudly presenting the Designer of the Year (Fashion) Award Finalists:

  • Nuboaix
  • Aijek
Nuboaix, Aijek and DZOJCHEN Credits: Stillusion Photography


Proudly presenting the Emerging Designer of the Year (Accessories) Award Finalists:

  • Tribute by 79 Tribute Nation
  • State Property
  • Mashizan
Tribute by 79 Tribal Nation, State Property and Mashizan Credits: Stillusion Photography


Last but not least, here are the Emerging Designer of the Year (Fashion) Award Finalists!

  • Amos Ananda
  • Beyond the Vines
AMETSUBI, Amos Ananda and Beyond the Vines Credits: Stillusion Photography